Recruitment Strategy — ‘Call to Arms’
traditional media and digital Brand
marketing campaign — delivered:
10% pnt improvement on unaided awareness
5% pnt increase in consideration for branded footwear
No 1 ranked brand for Purpose (association to being a socially conscious brand)
40% pnt increase on fashionability
All Schuh brand attributes (associations) and also contexts (reasons to shop) saw positive shifts YoY.
