Hidden recently had the honor to creative direct the launch advertising campaign for new haircare brand SHOW BEAUTY. We were responsible for the creative direction, production, packshot photography and creation of digital still and moving images. The headline grabber is the exceptional display advertising stills campaign, a collaboration with legendary LA photographer Yu Tsai, with creative direction provided by Hidden. SHOW BEAUTY is the new brand from Tamara Ecclestone. Our campaign was created to coincide with the exclusive launch of the brand at Harvey Nichols London. The campaign artwork has already been implemented in Vogue, Harper’s, Elle and Harrods magazines.
BRAND LAUNCH / ADVERTISING CAMPAIGN