PULL & BEAR | LONDON
Hidden created an interactive campaign in support of the opening of Inditex brand Pull And Bear's new London flagship store on Oxford St. This consisted of a fashion promo film and photographic campaign, leading to a launch event and after party both curated by Hidden.
Hidden developed a uniquely London take on the Pull and Bear brand to catapult them into the mind of the capital's fashion industry. The film was shot in stylised B&W in London's hipster east end, starring iconic LDN models Luke Worrell and Josh Beech. The striking, popular campaign engaged both with the industry and the young demographic P&B wanted to connect with, in the form of a campaign they could relate and aspire to.